Wieden+Kennedy has released a 4.5 minute case-study of their world famous Old Spice Man social media powerhouse. The strategy used social media to become the most popular interactive campaign in history. Competing with Obama's victory speech, more people logged on to view the Old Spice Man. The videos where viewed by some 40 million people in a single week and reached 1.4 billion impressions. A further spark of user-generated viral videos spanned the globe, with unaccounted brand reach. Check out the full case-study below. Awesome!
