
Facebook-mash-telecommunications-mash customer service business models are emerging for this reason. One such example is Parature which installs a customer service, tele-sales, and HR hub directly into your Facebook page. The evolving use of Facebook takes place as the founder of Facebook prepares for all-out war with Google's rumored new social network, who is said to be amassing a revolutionary social media army. One things for sure, social media is no longer just a place for being social.